Tag Archives: UX

Design Thinking, Technology Trends, Consumer Experience related

Technology Trends, Consumer Experience @MICA 2016 from Ravi Pal

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interface is the message | future of experiences could be influenced by innovation in interfaces

HCI is an area which hasn’t seen a lot of advancement in 60 ¬†odd years of computer history. I believe that human experiences can be greatly influenced by the conditions that we build (infrastructure, environment, people etc.). Same applies to digital experiences – conditions that we build influence consumers experience of accessing a service/product/information at every touch point.

As a technologist, one of the most important condition that we could influence (by innovating) is the interface layer. Interfaces would undergo a huge change with the invasion of pervasive computing – visible / screen less – natural – gesture driven interfaces would take over and will drive the next gen changes in machine driven economy.

a framework for building meaningful omnichannel experiences

I believe in delivering and building meaningful experiences for todays consumers. As a creative-technologist i thought it would be meaningful to create a simple framework to bring together my thought process in one simple frame.

so here is what I believe in:

framework | meaning experiences

Couple of important elements to this frame:

Fundamentally – idea and technology need to work together for a meaningful experience. Technology is as important as the idea.

Data acts as a bridge between Science and Art of story telling. Data is the glue that binds marketing objectives and story telling channels.

Always Design for Humans – think about Human senses, Natural communication and Human ecosystem in mind when thinking of designing the experiences. If we design for humans as a philosophy, most likely than not we would be able to create/achieve Empathetic natural experiences as an outcome.